Design Portfolio
Hello, I’m Laurel. I’m a Design leader.
Photo captured by Andrea Helleman (Maven)
Design Leadership Focus
COMPETENCIES | SKILLS
- Creative Direction
- Design Operations
- Cross-functional Collaboration
- Communication
- People Leadership
- Process Innovation
- Strategic Thinking
- Product / Design Strategy
Dedicated to Design Operations, my passion lies in optimizing how people collaborate and deliver impactful work. As a Design Leader, I specialize in establishing standardized processes, methods, and tools, ensuring scalability for design efforts. I excel in fostering collaboration across diverse teams, ensuring engagement, and focusing on delivering exceptional digital products. With competencies in Design Leadership, Cross-functional Collaboration, Communication, and Systems Thinking, I am committed to shaping effective design strategies and systems.
Design Leadership @TELUS
Visual Design / User Interface
Art Direction for Corporate Events
Motion Graphics
Experience
Manager, Design Centre of Excellence @ TELUS Digital / 2021-2023
Led and built out digital design standards and programs for the organization focusing on design, UX research, and accessibility. Oversaw a team of 9 subject matter experts within a 500-employee division, managing operations with a $1.3M budget.
Visual Design Lead @ TELUS Digital / 2019 to 2021
Scaled the ability to deliver a growing set of digital brand and visual standards that helped our product teams move faster with higher quality. Generated original visual executions that were exciting, creatively attractive and of quality. Contributed to and helped to govern the TELUS Design System. Mentored junior/intermediate visual designers.
Products: Home Services: Internet, Optik TV, Pik TV, Smart Home Security and Home Phone
Senior Visual Designer @ TELUS Digital / 2016 to 2019
Created digital experiences for TELUS customers in collaboration with multiple agile product teams and roles–user experience, development, testing, analytics and marketing. Responsible for creating and advocating for visual concepts in response to new value-added services and marketing campaigns.
Products: Home Services: Internet, Optik TV, Pik TV and Home Phone
Additional Relevant Experience:
Experience designing for TV broadcast / digital video and User Interface / User Experience for number of Fortune 100 companies, small businesses and non-profits.
Created and delivered a courses for University degree programs and Continuing Education certificate studies.
Contributed as a designer to CBC’s late-night arts and culture show, ZeD.
Education
Laurel Terlesky, M.F.A
Beyond grateful to be present and work remotely on the tum xula7xw/ traditional territory (Nelson, B.C.) of the sn̓ʕay̓ckstx/the Sinixt People. As an uninvited guest I honour their ongoing presence on this land. I recognize that the Sinixt Arrow Lakes, Sylix, Ktuxana, and Yaqan Nukij Lower Kootenay Band peoples are also connected with this land, as are Métis and many diverse Indigenous persons.
Design leadership | Creative Direction | Design Operations
Creative Practice | Interdisciplinary Artist