Featured Work

Design Leadership at TELUS Digital 

As Manager of the Design Centre of Excellence at TELUS Digital, I managed a team of subject matter experts in Design, Accessibility, and UX Research. Together we shaped the digital standards for TELUS’ $11B brand. With a budget of 1.3M, I hired talented individuals and equipped them with top-notch tools like Figma, Creative Suite, and UserZoom. My team fostered a culture of continuous learning, ensuring everyone stayed up-to-date with evolving product and design knowledge.

Some notable accomplishments include:

• Strengthened our culture by achieving an 87% team engagement score
• Collaborated closely with the Content Centre of Excellence to ensure we combined strategy, writing and design with SEO and IA to build meaningful and contextual digital journeys
• Evolved the TELUS Design System which reduced work hours by 37%, 30-40% quicker time-to-market for apps, and reached over 40,000 employees

Visual Design & User Interface at TELUS Digital 

As the Visual Design lead for Home Solutions at TELUS Digital, I enhanced our team’s ability to deliver a growing set of digital brand and visual standards, enabling faster and higher-quality product development. I crafted visually appealing and creatively exciting experiences, contributing to and helping govern the TELUS Design System. Additionally, I mentored junior and intermediate visual designers.

Product Wins

• Internet Digital Share – 43% increase YoY
• Launched Pik TV(15% lift), and bundle cards (23% lift in conversion)
  
• Launched SmartHome Security eCommerce BC/AB (4.5K orders YTF 2020)
• Launched TELUS Online Security eCommerce nationally (1k orders in first quarter)

Corporate Events: Think Believe Act (TBA) Global / POV Works / Sensory Overload

As an Art Director and Motion Graphics designer, I had the privilege of working with top Fortune 100 companies on their corporate events. From Walmart Shareholders to YBM, Exxon Mobile, Ross & Day, and T-Mobile, I collaborated with renowned talents like Justin Timberlake, Taylor Swift, Jamie Foxx, Mariah Carey, Josh Groban, Enrique Iglesias, Mary J. Blidge, Celine Dion, Lionel Ritchie, and more. Together, we created unforgettable experiences that captivated audiences and left a lasting impact. I’m proud to have contributed to these remarkable events, and I’m excited to bring my design expertise to new challenges.

Motion Graphics at the 2010 Winter Olympic Games, Canada Pavillion

In collaboration with POV Works and TBA Global, I crafted two captivating motion graphics projects for the Canada Pavilion at the 2010 Olympic Winter Games. One was a mesmerizing matrix screen displayed on the exterior of the building, while the other showcased the prestigious Order of Canada. These visually stunning works brought a touch of magic to the event.

Above are highlights of my career. Happy to share my in-depth portfolio presentation deck in an interview.